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Let us address your questions today.
Budget, timelines, lead quality, data ownership, the questions brokers and developers ask us before signing. If yours isn't here, ask us directly.
General information
What do you need from us to start?
We just need project details, brochure, pricing, payment plan and location, plus access to your ad account and CRM. If you don't have them set up, we set them up.
How fast can you launch a live campaign?
Within 7 days. That covers the funnel build, creatives, automations and ads going live.
Who is my day-to-day contact?
You'll have a customer success manager with direct WhatsApp and Zoom support.
Budget & ad spend
How much should I spend to hit my sales target?
On average our clients spend 0.83% of their sales target. Worst case is 1.67%; best case is as low as 0.29%.
What does 0.83% average ad spend mean in practice?
If your sales target is 10M AED, you'll spend roughly 83K AED on ads to hit it.
Can we start small and scale later?
Yes. Many clients start with a 20K-40K AED test budget to validate CPL and ROI, then scale what works.
How do you allocate budget across funnels and ads?
We split between video ads, 5-10 image ads, and high-converting funnels with lookalike and retargeting audiences.
Goals & ROI
How do we set a realistic target for the next 90 days?
We forecast from CPL benchmarks, which run between 44 AED and 301 AED depending on the project and area.
What KPIs do you report monthly?
CPL, cost per qualified lead, cost per meeting booked, and ROI against ad spend.
Do you optimise for CPL or cost per qualified lead?
Always cost per qualified lead, filtered and ready for your sales team.
When should we scale versus hold?
Scale when CPL is below benchmark and closing ratios hold steady. Hold when lead quality dips.
Process & timelines
What are the exact steps from research to launch to scale?
1. Market research into demand and ROI potential. 2. Funnel and creative build. 3. Ads live within 7 days. 4. Daily optimisation. 5. Scale the winning funnels.
What's included in the initial build?
Landing page, brochure, video ads, 5-10 image ads, automations (30 emails plus 30 WhatsApp messages) and the lead filtration system.
How many variations do you launch on day one?
At least 1 video ad plus 5-10 image ads, with multiple hooks running across funnels.
How often do you A/B test and iterate?
Daily testing of creatives, funnels and audiences.
Lead quality & filtration
How do you pre-qualify leads before handoff?
Filtration forms, custom qualifying questions and confirmation calls.
How do you balance filtration with ad costs?
We tighten or loosen the filters depending on the CPL versus ROI trade-off for that campaign.
Content & creatives
Who writes the hooks and scripts?
We do. We research market demand and write hooks based on what buyers are actually asking.
Do you provide shoot planning and editing?
Yes, from script, to shoot, to edit.
Targeting & platforms
Why start with Meta over other platforms?
It delivers the lowest CPL, as low as 100 AED per lead, compared with other platforms.
Do you run Google, YouTube or TikTok, and when?
TikTok and YouTube are used to scale campaigns once Meta has proven ROI.
Tracking & analytics
Do you install pixels and the Conversions API?
Yes, standard on every funnel we build.
How do you measure funnel conversion?
Click → landing page → lead → meeting booked → closed sale.
Automations & CRM
What automations are included?
30 email and 30 WhatsApp automations per campaign.
Which CRM do you integrate with?
Any CRM, HubSpot, Zoho, Bitrix and others.
Data & ownership
Do we own the ad accounts and data?
Yes. You own all data and all accounts.
Do you ever share leads between clients?
No. Every lead is exclusive to you.
What happens if we stop working together?
You keep all ad accounts, CRM data and funnels.
Geography & niches
Can you share cost benchmarks by country?
Yes, we share full CPL benchmarks.
Do you run international targeting or only local?
Both. It depends on the buyer profile for the project.
How do you adapt funnels for end-users versus investors?
End-users get lifestyle funnels. Investors get ROI and payment-plan funnels.
Creative approvals & compliance
Do we approve all ads before launch?
Yes. Nothing goes live without your green light.
Can you produce multi-language assets?
Yes, Arabic, English, Russian and others.
Meetings & sales support
Can you provide appointment setters?
Yes, as an optional add-on.
Do you help with sales scripts and objection handling?
Yes. We provide proven scripts and objection-handling frameworks.
Pricing, terms & pauses
What are your fees and payment terms?
A monthly retainer plus ad spend. Terms are simple: setup fee upfront, then monthly.
What's included versus billed separately?
Included: funnels, creatives, automations and tracking. Billed separately: video shoots and translations, if needed.
Have a different question?
Our team will answer it.
We aim to reply the same business day, Sunday to Thursday.
Ask us directly →Let's work together
Book a free consultation.
Want to see how much ad spend you need to hit your sales target? We'll run the numbers, show you the funnel, and give you a clear roadmap, before you commit.